Wednesday, November 24, 2010


The Brazilian designer Daniella Issa Helayel, the founder of the label Issa, was Kate Middleton’s designer of choice for her wedding gown. But who is Daniella and what is Issa. According to Wikipedia, inspired by Coco Chanel, Daniella Issa Helayel started making stylish dresses that she could wear for daytime meetings and evening cocktail parties after being unable to find anything that pleased her in the shops. Issa the label was founded in London in 2001 after she was working as a fashion consultant and buyer, and her range of delectable silk print jersey dresses were quickly snapped up by the likes of Madonna, Scarlett Johansson and Naomi Campbell.

Kate has been photographed in various Issa dresses on several occasions and she was once thought to be the “unofficial muse” of the designer and rumored to be receiving dresses for free.

For some reasons i can't seem to upload the ISSA dresses that i saw.  Will try that in my next post.

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